The code comes first. Your app can still get seen.
The simplest way to market your app with short videos is to talk about why you built it. NoShotList makes that a 10-minute job: Remy, an AI video producer, asks about the problem, the build and what broke while your phone films. Your best answers come back as captioned shorts, ready to review and post.
The short version
- What it is: an AI video producer for people who build apps. Remy asks why you built it and what you learned, you answer out loud, and the shorts are cut for you.
- What you need: a computer, your phone and 10–12 quiet minutes between commits.
- What you get: about 3 captioned vertical shorts per session (40–75 seconds each), cut only from your own words. You review them and post them yourself.
- What it isn’t: a full screen recorder or demo editor. It films you talking — and while you talk, you can share your screen or drop in a photo or clip of your app for a quick cutaway.
- What it costs: your first session is free once you’re invited. Then Solo is $49/month for about 12 shorts.
Why builders ship every week and post nothing
Because shipping feels like progress and posting feels like a second job. Whether you build in Cursor, Claude Code, Lovable, Bolt or Replit, the loop is the same: you can ship a feature before lunch, but a video means picking a topic, writing a script, setting up a camera and editing. So it waits until the next feature is done. Then the next one. The code comes first, and nobody’s seen it yet.
Most indie hacker marketing and vibe coding marketing advice says “just post” and skips the part where you freeze. Three things stop most builders:
- Nothing feels ready. You’ll post when the onboarding is fixed, then when dark mode ships. There’s always one more feature.
- You don’t know what to say. A changelog isn’t a story, and a screenshot of your latest commit doesn’t tell anyone why they should care.
- The camera. Talking to a lens feels nothing like explaining your app to a friend — so you post a text update instead, or nothing.
Here’s the uncomfortable part: nobody uses what nobody sees. People try the apps they’ve already seen. If you’re asking how to get users for your app, being seen talking about it is the step most builders skip. NoShotList turns that step into a 10-minute conversation.
What a session sounds like
You sit at your computer. Remy talks through your speakers (headphones work too), and your phone stands right beside your screen and films. Before you record, Remy learns your app — from your website, or by brainstorming with you — who it’s for and what problem it solves. Then it asks, one question at a time:
- RemyWhy did you start building this app?
- YouHonestly? I kept dropping my own habits, and every tracker felt like homework.
- RemyKeep going. What did you build instead?
- YouOne that takes five seconds a day. That’s the whole point.
- RemyHere’s a good way in — start with the problem. What made you open a new project that night?
- YouI’d just broken another streak, and I thought: tracking a habit shouldn’t take more effort than the habit.
You answer the way you’d explain it to a friend at a meetup — no script, nothing memorized. If a line comes out wrong, say it again. The pipeline knows the timestamp of every word you said, keeps your cleanest take of each line, cuts the “ums,” tightens the pauses, adds captions and puts your own opening line on the title card. About 10–12 minutes of talking gives you about 3 shorts.
Why I’m building this
Rebuilt it four times
Day one in publicHow to market your app with short videos: what to talk about
Talk about the build, not just the product. Features change every week; why you built it, the problem you felt and what you learned along the way don’t — and those are the parts a screenshot can’t carry. Remy picks the topics, starting from hook and structure patterns measured across a library of decoded creator shorts and adapted to your app. When it researches your niche, it looks for short videos watched by the people who’d use your app, not just other developers.
These are the kinds of shorts that come out — each opens on a line you’d actually say:
The problem story
Open with “Every habit app I tried felt like homework. So I built one that takes five seconds a day.”
People look for fixes to problems, not for products. Open on the pain and the right users recognize themselves.
Why you built it anyway
Open with “There are a hundred apps that do this. Here’s why I built another one.”
It answers the first objection before anyone types it in the comments.
What broke
Open with “I shipped a login bug in launch week. Here’s what it taught me.”
A bug story is honest, specific and easy to follow — the opposite of a feature list.
The lesson
Open with “I rebuilt my onboarding four times. The fourth version is the shortest.”
Leading with the number stops the scroll, and the lesson is useful even to people who never use your app.
Launch day
Open with “Today it’s live. Here’s who it’s for — and why I almost didn’t ship it.”
A launch with your face on it gives people a person to root for, not just a link.
Before and after, in your own workflow
Open with “This used to take me twenty minutes every morning. Now it takes five seconds.”
You tell the before and after — share your screen live with Remy for a moment, or add your own clip after (more on that below).
What you cut
Open with “I deleted my favorite feature this week. Nobody was using it.”
It shows how you make decisions, which is what early users are really betting on.
We recommend filming your founder story first — see how to make a founder story video. For more topics, see these build-in-public video ideas, each with an opening line.
Where to post your build-in-public videos
Post the same vertical file wherever your future users already scroll, and change only the words around it. Every short is a 1080×1920 MP4 you download and post yourself — NoShotList doesn’t publish or schedule anything for you.
| Where | What to post there | One tip |
|---|---|---|
| X | Your build-in-public updates: what you shipped, what broke, what you learned | Upload the video itself into your thread rather than a link, with the one-line takeaway as the post. |
| The problem story and the lessons — especially for B2B and SaaS tools | Add two or three lines of context above the video so it makes sense before anyone presses play. | |
| TikTok | The problem story and your before and after, told for the people who have the problem | Say the problem in the first sentence. Your title card is that sentence. |
| YouTube Shorts and Instagram Reels | The same shorts | Title each one with the problem, in the words your users would type into a search. |
| Product Hunt | Launch day and why you built it | In your maker comment, link the short where you explain why you built it — it answers the first question people ask. |
If you’re wondering how to promote your SaaS on TikTok specifically, the same rule applies: talk to the person with the problem, in their words, not to other developers. A builder explaining a problem they felt themselves comes across as a person, not an ad.
Built for camera-shy founders who’d rather be coding
Most camera-shy founders aren’t shy about their app — they’re shy about the lens. NoShotList is set up so you never have to talk to it.
Look at Remy, not the lens
Your phone sits beside your screen, about 15–20° off head-on. You talk to Remy on the screen, which gives you the podcast look.
One line at a time
No script, no shot list, nothing to memorize. Remy asks, sometimes suggests a way in, and you answer from memory.
Retakes cost nothing
Stumble, stop, say it again. The pipeline keeps your cleanest take of each line and drops the rest.
Fits between commits
A session is about 10–12 minutes at your desk. Remy checks the framing and light before you record — no ring light or editing software needed.
Only your own words
Your voice is never synthesized, and your words are never spliced into a claim you didn’t make. It’s really you, not an AI avatar.
You approve everything
Shorts arrive ready to review; anything that might be off is flagged “Needs review.” Nothing goes out until you post it.
More on this in our guide to getting over camera shyness.
How much does it cost?
NoShotList is an invite-only beta. Once you’re invited, your first session is free — up to 20 minutes with Remy, no card — which makes about 3 shorts. After that, Solo is $49/month (or $39/month billed yearly) for 60 voice minutes: about 4 sessions and 12 shorts a month, roughly three a week. Beta members can lock in Solo at $29/month for life (first 100). Running more than one app? Pro covers up to 3 businesses. Cancel anytime, and you keep every short you’ve made. Full details are on the pricing page.
Questions
What’s a good way to post about my app on social media if I hate being on camera?
Talk to a person instead of a lens. With NoShotList, Remy asks you questions from your screen while your phone films from beside it, so it feels like explaining your app to a friend. You never memorize anything, and your cleanest take of each line is kept. If you don’t want your face shown at all, an AI avatar tool is the other route — but it isn’t you.
How do indie hackers make build-in-public videos, not just tweets or screenshots?
Turn the updates you already tweet into short talking videos: what you shipped, what broke, what you learned and why you’re building it. With NoShotList, a 10–12 minute conversation with Remy becomes about 3 captioned shorts. Post a short in your thread; when an update needs showing, share your screen while you talk and it can appear in the short as a cutaway.
What’s a low-effort way for a vibe coder or indie hacker to start posting short-form video regularly?
Sit down for one short session a week and post what comes out. On NoShotList’s Solo plan, 60 voice minutes a month is about 4 sessions of 10–12 minutes and about 12 shorts — roughly three a week. Start with your founder story, then let Remy pick the next topics.
Can NoShotList record my screen or make a demo of my app?
It can show your screen for a moment, not run a full demo. While Remy films you, you can share your screen (one window, up to 3 minutes) or drop in a photo or short clip of your app, and it can appear next to you as a cutaway in the finished short. For a complete narrated walkthrough, record that yourself and pair it with a talking short — lead with the short and put the recording in the reply, or join them in an editor you already use.
Do I need a script or a list of features to talk about?
No. Remy learns your app before you film — from your website or by brainstorming with you — then asks one question at a time. You answer in your own words. If you freeze, it suggests a way in, like starting with the problem or leading with a number.
Does NoShotList post to X, TikTok or LinkedIn for me?
No. Your shorts arrive ready to review as vertical MP4 files. You download them and post them yourself — on X, LinkedIn, TikTok, YouTube Shorts or Instagram Reels, or as a link in your Product Hunt maker comment.
Is my voice or face generated by AI?
Never. Your voice is never synthesized, Remy’s voice never ships in a short, and it’s really you on camera — not an AI avatar or digital twin. Shorts are cut only from your own whole sentences.
Stop putting it off. Start talking.
NoShotList is an invite-only beta. Request access with your email; once you’re invited, your first session is free: up to 20 minutes with Remy, no card.